OUR STORY
At VALA we believe every woman deserves to feel confident and stylish while riding.
Inspired by this mission, we have created an elevated wardrobe of equestrian essentials, each piece designed with wearability and functionality at its core.
We aim to provide exceptional customer service and high-quality products that reflect our commitment to helping you achieve your best performance in the saddle and beyond.
ABOUT THE FOUNDER
Tired of riding tops that clung to every lump and bump, excessive bling and uncomfortable breeches, Bec saw the need for elegant, effortlessly cool and flattering equestrian wear that empowered women to feel and look the part no matter where they are in their riding journey.
Drawing on her extensive background working fashion lifestyle brands such as Ralph Lauren, Bec set about creating an elevated range of equestrian essentials designed to complement real women's bodies. From this VALA was born.
VALA combines Bec's love of the equestrian lifestyle, quality and beautiful design. When she is not working on the brand, you will find her enjoying time with her family and horses on their farm in Victoria's Surf Coast region.
WHAT WE RIDE FOR
Our commitment lies in becoming the ultimate destination for every equestrian's wardrobe essential. We offer a thoughtfully curated range of elevated pieces meticulously designed to flatter real women's bodies, instilling confidence and empowering riders to look and feel their absolute best.
Ultimately, we passionately strive to support and celebrate women in the equestrian community, regardless of their background, age, or experience level. We believe that a life lived well includes indulging in the things that bring us joy, and for us, that's spending time with horses and enjoying the ride. Join us in redefining riding wear, one piece at a time, and become a part of a community that understands and celebrates the authentic beauty of the equestrian world.